I’m about to share with you the number one thing keep most marketers from achieving success. Most people fail to successfully build a successful business and the reason is very simple. Most people when they try to market their business they tend to focus on the product or service. It does not matter what business you’re promoting, nobody joins a business for the business itself. People join a business because of the person who presented the business to them. When you present your product or service to people the focus should on the person you’re trying to help. When you shift you’re thinking the sale process becomes effortless.